Guiding principles: useful, informative, responsive
Submitted by erika on Tue, 11/22/2011 - 23:05Every day I make dozens of small decisions about what I think constitutes excellent nonprofit journalism. We all do. Editors, writers, readers, all of us. We decide what work we value with our time. What we ignore.
In that decision-making, we prioritize some principles over others. I prioritize journalism that is: useful, informative, and responsive. Luckily, this work can also create new fundraising opportunities.